Danny Wirken asked:


Taking into account that search engines are currently the principal means for accessing blogs in the Internet, having one’s blog listed among the top result of a search query is paramount in order to drive traffic to one’s blog. To help boost your blog’s ranking for search engine, here is a tip that any webmaster worth his salt can tell you: Think of the most probable keywords or tags that will be used to search for your blog and then make sure to include these words in your blog post. Make them part of your title. If you are a WordPress user, make them your Technorati tag or WordPress category. Doing so would give you a better chance of being crawled by the search engines.

About Technorati Tags

Technorati is a popular real-time search engine that monitors what is happening in the world of weblogs – the blogosphere. Adhering to the idea that the relevance of a blog is determined by the number of other blogs that link to it, Technorati traces the number of links, the perceived importance of blogs, as well as the actual time of blogging. Technorati automatically receives advice from blogs as soon as they are updated. Technorati tracks down all activities in the blogosphere and indexes them immediately after posting.

As bloggers have probably realized by now, Technorati is an authority in keeping up with the blogging community. Technorati is one of the best traffic sources. Blog posts organized by Technorati tags are its main feature. Technorati makes your blog much easier to find when Internet users search by utilizing Technorati tags.

A Technorati tag is a keyword or a category used to briefly describe the subject matter of a blog post. It can be one or more words. Bloggers categorize or classify their blog posts using tags. The process of assigning tags to blog posts is known as tagging.

For instance, you have a post about cooking, you can use tags like healthy cooking, culinary delights, kitchen gadgets, regional cuisine, food trips, etc. as your tags. You can tag your post with anything you wish. Technorati will still index it and display it on their tag pages.

Technorati tags are like the tags bloggers add to pictures or images on Flickr, the photo sharing site (e.g. using the tag “culinary delights” for a photo of a sumptuous parmesan chicken with quick salsa verde dish). Technorati tags are also like the tags used to bookmark blog posts in http://del.icio.us. Bloggers assign tags and share all the links with other users through the tags. In fact, Technorati works with these two sites. When you go to Technorati and view a particular post for a specific tag, you will also see images and links to blogs given the same tags by bloggers on http://del.icio.us and Flickr.

Technorati tags offer another way of finding information and interacting on the Internet. Technorati tags usher you to a collection of posts tagged with the same tag. Technorati tags can link to related tag categories not just on Technorati but the other tag sites as well showing a compilation of posts from around the web all related to the tag. Tags can also link to a generated blog post enumerating all the posts on your blog associated with that specific tag. Technorati tags can also be linked from within the text thru a list anywhere on your blog that will take you to the Technorati site for more posts related to the same tag.

Technorati uses WordPress categories as tags. Technorati will automatically recognize your WordPress category names as tags. You can add more tags by just adding a rel=”tag” to any link on your blog. You can also avail of the numerous WordPress plug-ins for maximizing Technorati tags which can be found on the Plug-ins/Technorati list in the WordPress site.

About WordPress Categories

Bloggers using WordPress as their blogging platform can maximize the Categories feature. Categories come with WordPress. You have full rein to add as many categories or subcategories as you like to make it easy for users to find information they need. As mentioned earlier Technorati uses WordPress categories as tags.

Each post in WordPress is entered under one or more categories. This allows posts with related content to be compiled together. Each category may be assigned to a Category Parent. Categories are displayed in hierarchy and alphabetically. Subcategories are displayed after the Parent Category. There are some basic information associated with a category – a unique name, category parent, description (optional) and the number of posts which are members of the category.

Links to categories are shown in different places on the blog. WordPress lists category links in the sidebar. WordPress also shows all the categories to which a given post belongs. When a user views a blog and clicks on one of the category links, a page with all the posts belonging to that category will be displayed.

Just like traditional website marketing, organizing content into categories, in this case WordPress categories, helps both visitors and search engines to easily understand what your blog posts are about and find other posts related to the same category.

Optimizing Technorati Tags and WordPress for Search Engines

Tags are categories that organize the blog system. Given that WordPress categories translate to Technorati tags, it follows that by tagging a blog post, you connect it with a unique category. Technorati provides a tag search that allows web surfers to browse for posts in a particular category. If your posts are properly tagged, this can bring significant traffic.

Google, Yahoo and MSN incorporate Technorati’s tag pages into their search results. This is the reason why Technorati receives much traffic. The longer your post stays at the top of a Technorati tag, the more traffic you will receive. To stay on top, you can continue posting new content related posts to a specific tag.

How high the Technorati tag ranks in the search engine results depend on certain factors. It depends in part on how relevant and unique your Technorati tags are. The more relevant they are, the more likely your blog post will appear in search results. The better you match your Technorati tags (WordPress categories) with the actual content of your blog post, the higher your post will rank in search engines. It will also be effortless for web surfers to navigate within your site. To put it simply, the higher your search engine ranking, the more traffic you receive.

Another factor to consider in attaining a high page rank in search engine results is the number of bloggers that have tagged their posts by linking back to Technorati. In fact all blog posts that tag directly to Technorati have received a boost in link popularity. Based on the number of links to your blog from other sites, your blog is given a Google PageRank (a system for ranking web pages and blog posts). The higher the rank, the easier it will be for web users to find your blog when they search for related data. A high Google PageRank will definitely increase your search engine optimization as Google PageRank serves as the basis for the entire web search tools.

Danny Wirken asked:


Blogging is one of the most popular activities people do on the Internet today. According to Technorati, there currently are seventy-five thousand (75,000) new blogs everyday and about 1.2 million new blog updates everyday. As the activity of blogging gets more popular, there will be more and more tools that will be created to specifically address the needs of the blogging population of the Internet users. This article will attempt to catalog some of the best ever blogging tools created for users. To help users find the tools that they need, these blog tools are classified here into four main categories – blog publishing, blog reading, blog searching and the blog toolbox – a collection of tools important to the serious blogger.

Blog publishing

Blog publishing tools can be further categorized into three sub-categories: Online blogging services, do-it-yourself blog publishing platforms, and accessory blog-publishing tools. Blogging services provide the blog engine that you need to get yourself started in blogging as well as the hosting. Though most of the services offer this for free, some of them require that you become paying members in order to fully enjoy all the benefits.

Blogger – Google’s Blogger is one of the earliest blogging services and it helped popularize blogging. It is one of the easiest ways to get started blogging because of the focus on usability and easy blog creation. The Blog this feature, which is integrated in many Google tools, makes posting to Blogger possible in many different situations. It is also integrated with Google’s Adsense advertising program that makes monetization of your blog quick and easy.

TypePad – Typepad is the largest paid-blogging service around. As mentioned, a paid subscription is required to create a blog using the service. It uses the Movable Type blogging technology but it caters more to the non-technical users.

Wordpress.com – one of the newcomers in the online blogging services, Wordpress gets its credibility from the success and popularity of the blogging engine that it uses -Wordpress.

Xanga – Xanga is one of the largest blog-networks, boasting a user base of 27 million users worldwide. It edges over its competitors by offering excellent community features such as blog rings, metros, and a social networking profile system.

MSN Spaces – Although it is relatively a newcomer in the blogging services space, MSN Spaces boasts of a huge user base, because of the ease at which existing MSN services users were able to start blogging. The integration with the rest of MSN’s services (hotmail, messenger) makes Spaces a very good blogging option for the existing users.

Do-it-yourself blogging platforms on the other hand, only provide the blogging engine. Although you have to find your own hosting service, DIY blogging platforms give you more control in configuring your blog. Below are some of the best DIY Blogging platforms.

Movable Type – Movable Type powers TypePad and it adds the usual advantages of a server-side blogging platform: flexibility, more advanced configuration, and total control over your blog.

Wordpress – Wordpress is an increasingly popular open-source blogging platform that is written in PHP and backed by a MySQL database.

Radio Userland – Radio Userland, one of the earliest content management systems used by the pioneering bloggers, is still a good blogging platform choice. It has solid RSS features that include a built-in aggregator. Configuration is done in a desktop web server then it is upstreamed or sync to the web server. This gives the blogger a cached copy of the whole blog.

Blog posting tools are third-party applications that are used to compose and publish blog posts. These tools usually support multiple blogging services and are ideal for those without a persistent Internet connection.

W. Bloggar and BlogJet – these are two of the best blog-posting tools in the market, and both are available for free. They support almost all of the blogging platforms. They do what most web-based posting apps does, including rich text editing, with the added feature of being able to save your drafts offline.

Performancing for Firefox – a Mozilla Firefox extension that allows you to immediately compose a blog post while using the Firefox browser. It is Ideal for active bloggers who use Firefox as their web browser. It automatically saves your unpublished posts.

Blog Reading

RSS/Atom aggregators and other RSS tools belong to this category.

My Yahoo – My Yahoo tried to bring the concept of RSS subscription to the Internet masses. Though it lacks the more advanced features, it serves well as a good aggregator.

Google Reader – Google’s web-based RSS aggregator that features an AJAX-driven user interface. It has a good support for tags or labels, and features a very nice reading interface. One of its best features is its labels-sharing feature that allows you to put aggregated content to your blog.

Bloglines – Bloglines is one of the most widely-used web-based RSS Reader. It uses the traditional two-frame reading interface, and subscriptions are grouped into folders. It has a good blog-suggest feature, that uses linking analysis to suggest which blogs might be of interest to you based on your existing subscription set. You can also share your subscriptions using Bloglines.

Blog Search

Tools used to search information and blogs, and to watch the blogosphere for topics or issues being actively discussed.

Technorati – Technorati is one of the best blog search engine, feature wise, and is indexing over 49.4 million web blogs. It serves as a one-stop shop for those who want to know the current happenings in the blogosphere, including features such as blog ranking based on linking, personal aggregator (for those who login) and many other nifty tools.

Sphere – one of the newcomers in blog search that came even after many other engines have folded down already. It promised to deliver more relevant blog search results, and it rightfully did so, as attested by its early beta testers. It features a “sphere it” feature that allows you automatically query http://sphere.com to see topics that might be related to what you’re currently reading.

Blogger’s Toolbox

A collection of other tools essential to the serious blogger

Mint / Measure Map /Google Analytics – these are three different tools used to analyze your blog statistics. Mint specializes in giving you a big-picture snapshot of your traffic, somewhat lacking in the providing specific details, something that Google Analytics is good at. Analytics can provide detailed information on what’s happening on your blog, which contents are popular, what keywords used in searches that bring you readers, and many others. It features a calendar to specify the time range of the analysis that you want to see. Measure Map, like Analytics is a fresh acquisition of Google, but still in early stages. It somewhat sits in the middle of Mint and Google Map in terms of what information is provided.

Akismet – Akismet is a highly-acclaimed anti-comment spam plugin for Wordpress blogs. It is free for personal use.

Feedburner – Feedburner is a tool that “burns” your RSS feeds in order to add tracking and analysis features. This way you can see statistics regarding your RSS subscribers.

The tools listed above are just a few of the many others that can help users; from those who are just starting to blog to those who want to become even better bloggers. It also includes some tools for searching and aggregating blogs, because a good blogger must learn to watch the blogosphere closely if it wants to be able to make more effective blog contents.